In the 1990s websites were made by designers, as a way to improve their flash skills and build a portfolio, a lot of animation and colours.
In 2000s they were built for search engines, being new it was easy to rank high on keywords and the result is a lot of websites using as link boards stuffed with keywords.
In the 2010s and until today, search engines got smarter and search engine advertising became more popular so websites are built for companies.
Websites are designed using the same kind of recycled elements everywhere you look, like online fashion.
But things are starting to change. Today’s challenges are what’s shaping the future of websites.
In today’s time, there are over more than 2 Billion website, highest population of websites in each product category or service. With Limited Attention Span and time per day of users, its becoming difficult to remain relevant for longer period of time. A lot of people today are using a Mobile Phone before they see a laptop or a PC. Over 60% of all traffic in the world is using mobile. Personalization The majority of websites used today are personalised for you. Amazon shows us relevant products, Google shows us relevant results and Facebook shows us relevant news. We are getting used to websites knowing who we are and what we like.
Therefore, every business and organization needs the development of Future websites. A radical rethinking shall be required to implement interactions at every touchpoint so that the user feels the digital as a part of their reality.